Independent Insurance Agents Can Grow Business With Redesigned Web Site
Progressive Brand Express makes it easy to co-brand agency with Progressive
MAYFIELD VILLAGE, Ohio — January 12, 2009 — Independent insurance agents who want to grow their business by harnessing the power of the Progressive name need look no further than the redesigned Progressive Brand Express.
The updated site — located on Progressive's agency-dedicated Web site, ForAgentsOnly.com — gives agents access to hundreds of free and low-cost co-branded materials like brochures and fliers, direct mail, e-marketing tools, signs, and television and radio ads. There are also materials for all of Progressive's product lines including auto insurance, motorcycle insurance, boat insurance, commercial auto insurance, homeowners insurance and more.
Enhancements to the site include:
- Tabbed layout for easier searching. Agents can find the materials they need faster, thanks to an improved, user-friendly layout. The layout is similar to Progressive's Web-based training layout, which agents already know and like.
- Pictures, right up front. By showing thumbnail images of all materials, it's even easier and faster for agents to find exactly what they're looking for.
- Drop-down menus. Drop-down submenus make it easy to filter searches by language, type of material and product line.
- Ability to customize creative materials on the fly. Agents can customize their materials and see their changes made in real time before finalizing their order.
- One-stop shopping. All of Progressive's marketing materials, including agency supplies, are now located in one, easy-to-find location.
"The Progressive Brand Express offers cost-effective ways to help our independent insurance agents attract and retain customers," said Matt Marko, Progressive's Brand Express manager. "We received extensive feedback from our agents, and we're excited to expand our co-branded marketing opportunities. We look forward to adding even more new materials to help our independent insurance agencies grow."
Appointed agents who wish to start using the enhanced Progressive Brand Express or to take a quick tutorial and learn more about the changes can log on to ForAgentsOnly.com and click on the Progressive Brand Express icon in the bottom right corner.
About ProgressiveThe Progressive Group of Insurance Companies, in business since 1937, is one of the country's largest auto insurance groups, the largest seller of motorcycle and personal watercraft policies, and a market leader in commercial auto insurance based on premiums written.
Progressive is committed to becoming consumers' #1 choice for auto insurance by providing competitive rates and innovative products and services that meet drivers' needs throughout their lifetimes, including superior online and in-person customer service, and best-in-class, 24-hour claims service, such as its concierge level of claims service available at service centers located in major metropolitan areas throughout the United States.
More than 30,000 independent agencies sell Progressive products including private passenger auto, Progressive Commercial, Progressive Motorcycle, Progressive RV, etc. Progressive's agency companies make up a group that is the largest writer of auto insurance through independent agents and brokers in the U.S., based on premiums written. Agents and brokers can log in to ForAgentsOnly.com to get an at-a-glance summary of everything they need to manage and grow their business, including agent referrals, quotes, customer policy information, state and countrywide news and more. Consumers can find an agent at http://www.progressiveagent.com.
The Common Shares of The Progressive Corporation, the Mayfield Village, Ohio-based holding company, are publicly traded at NYSE:PGR. For more information, visit http://www.progressive.com.
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