Say, "¡Hola!" to New Customers
Independent auto insurance agents now have even more tools from Progressive
to grow their Hispanic business
MAYFIELD VILLAGE, Ohio — June 12, 2008 — The Hispanic population is growing three times faster than the general market in the U.S. Now, agents have even more ways to grow their business with this rapidly emerging market, thanks to new tools from Progressive.
Progressive, the largest writer of auto insurance for Hispanics through independent agents and brokers in the U.S., is rolling out a suite of informational and co-branded Hispanic advertising materials exclusively for its agents. These tools are being introduced this week in conjunction with the Independent Insurance Agents of Texas (IIAT) annual conference in Austin, Texas.
"This robust package of materials was developed to be culturally relevant and meaningful for this demographic," said Jonathan Klein, Hispanic marketing manager for Progressive. "With resources to support private passenger and commercial auto, as well as special lines, agents now have access to everything from signage for community events to co-branded advertising materials and handouts for customers that easily explain insurance."
Consumer Resources
Welcome kit. Developed for agents to hand out to new customers, this compact, Spanish-language welcome kit fits in a glove box for easy access. The kit includes general information about Progressive, a policyholder features and benefit checklist on what they purchased, as well as a tip sheet on what to do if an accident happens. There's also space to insert agents' business cards, policy documents, and additional brochures.
Education materials. With information on insurance basics and more, agents can use these bilingual pieces to help customers better understand auto insurance.
- Auto Insurance Basics brochure
- Frequently Asked Questions (FAQs) on insurance
- Easy to read declaration and billing pages that break down and explain each section in Spanish
Agency Marketing Materials
Community event support. Agents can increase their visibility at community events with new promotional materials. On the agency-dedicated Web site http://www.ForAgentsOnly.com, agents have access to a new one-stop shop of branded and co-branded banners, tents, trade show booths, promotional items and more.
Hispanic Market Toolkit. Offering co-branded Spanish-language print ads, posters, postcards, radio ads and more, the Hispanic Market Toolkit has everything agents need to grow their Hispanic business. The toolkit is and available to select Progressive agents.
Spanish-Language Referral Card. With these bilingual cards, agents can facilitate more customer referrals.
In addition to providing all of these materials free of charge, Progressive offers excellent support for Spanish-speaking customers with 24/7 bilingual claims and customer service.
To view and order these materials, agents can log in to http://www.ForAgentsOnly.com and go to the Agency Admin menu.
About Progressive
The Progressive Group of Insurance Companies, in business since 1937, is the country's third largest auto insurance group and largest seller of motorcycle and personal watercraft policies based on premiums written, and is a market leader in commercial auto insurance.
Progressive is committed to becoming consumers' #1 choice for auto insurance by providing competitive rates and products that meet drivers' needs throughout their lifetimes, superior online and in-person customer service, and best-in-class, 24-hour claims service, including its concierge level of claims service available at service centers located in major metropolitan areas throughout the United States.
More than 30,000 independent agencies sell Progressive products including private passenger auto, Progressive Commercial, Progressive Motorcycle, Progressive RV, etc. Progressive's agency companies make up a group that is the largest writer of auto insurance through independent agents and brokers in the U.S., based on premiums written. Agents and brokers can log in to ForAgentsOnly.com to get an at-a-glance summary of everything they need to manage and grow their business, including agent referrals, quotes, customer policy information, state and countrywide news and more. Consumers can find an agent at http://www.progressiveagent.com.
The Common Shares of The Progressive Corporation, the Mayfield Village, Ohio-based holding company, are publicly traded at NYSE:PGR.
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Jonathan Klein is available for interview.
