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What Do Shopping, Planning A Vacation And Filing Taxes Have In Common? That's Easy, Survey Says

One of Country's Largest Auto Insurers, Progressive Direct, Finds Many Things Getting Easier — But There's Room for Improvement

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MAYFIELD VILLAGE, Ohio — March 29, 2005 —What about life has become easier? A lot, according to a recent countrywide online survey conducted by The Progressive Direct Group of Insurance Companies.

The survey found 63 percent of people say their personal/family life is getting easier and 42 percent say their professional/work life is getting easier. The top three things that have gotten easier: shopping (78 percent), planning a vacation (69 percent) and filing income taxes (68 percent). Technology specifically the Internet (96 percent), desktop computers (92 percent) and cell phones (76 percent) all rank high in helping to make people's lives easier.

But, the survey found, you can't have it all. For example, while technology makes people's professional/work lives easier (54 percent), increased workload makes it harder (64 percent).

And, your gender and occupation influence your outlook, too. For example, men are more likely than women to think life is getting easier (34 percent versus 22 percent). And, people in managerial positions are most likely to say life is getting easier (39 percent), while almost all students surveyed say it's getting harder (94 percent).

"This was an interesting opportunity to see how people are feeling about a wide variety of subjects and to identify areas where we can make a difference," said Toby Alfred, responsible for customer experiences at Progressive Direct.

The survey asked consumers to compare different experiences. For example,

  • It's easier to understand the rules for Texas Hold 'Em (58 percent) than it is to understand a car insurance policy (42 percent).
  • Spending time with family is easier than spending time with work colleagues (80 percent versus 20 percent, respectively).
  • Shopping for a new car is easier than shopping for car insurance (65 percent versus 35 percent).
  • It's gotten easier to file income taxes than it has to buy a new car insurance policy (68 percent versus 51 percent).

"That people say it's gotten easier to file taxes than it has to buy car insurance tells us we've still got work to do," said Alfred. "We've made progress — Progressive Direct has cut down the time it takes to get an online quote to just over seven minutes; we make it easier to shop around by providing our rates and the rates of other companies; and we're making it possible to sign documents online to get rid of follow-up paperwork. But still, there's lots of room for improvement."

As for who makes life easier: Many people say their significant other makes life easier (45 percent), but they say their children make it harder (17 percent). And, when given the chance to write in their own answer, some say they make their own lives easier ("Myself"). Others say politicians and the government make their lives harder. Alfred says Progressive Direct is working hard to rank high on people's "easy" list.

The Progressive Group of Insurance Companies, in business since 1937, ranks third in the nation for auto insurance based on premiums written and provides drivers with competitive rates and 24/7 in-person and online service. The products and services of the Progressive Direct Group of Insurance Companies are marketed directly to consumers by phone at 1-800-PROGRESSIVE and online at progressivedirect.com through the Progressive Direct SM brand. Progressive Direct offers consumers conveniences that help make car insurance easier, including comparison rates of other leading insurance companies and the ability to shop for, buy and manage their policies by phone or online, 24/7. The Common Shares of The Progressive Corporation, the holding company, are publicly traded at NYSE:

PGR. More information can be found at progressive.com.

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Toby Alfred is available for interview. For assistance in setting up an interview, contact our Media Relations Department.

**Additional survey results and breakdowns available upon request**

Did You Know...

According to a countrywide survey by The Progressive Direct Group of Insurance Companies…

 

A Good Time To Be A Guy
Men are more likely than women to think life is getting easier (34 percent versus 22 percent).

Life Gets Easier With Age
People 65 and older are more likely than people between the ages of 18 and 24 to say life is getting easier (34 percent versus 22 percent).

Maybe I Should Study To Be A Manager…
People in managerial positions are most likely to say life is getting easier (39 percent), while almost all students surveyed say it's getting harder (94 percent).

Easy Does It
Forty-two (42) percent of all people surveyed say their professional/work life is getting easier and 63 percent say their personal/family life is getting easier.

Top Five Things That Have Gotten Easier
  1. Shopping (78 percent)*
  2. Planning a vacation (69 percent)
  3. Filing income taxes (68 percent)
  4. Buying personal electronic equipment (65 percent)
  5. Buying a new auto insurance policy (51 percent)

*Who Says Guys Don't Like Shopping?
Men are slightly more likely than women to say shopping has gotten easier (80 percent versus 75 percent).

Ante Up
More people say it's easier to understand the rules for Texas Hold 'Em (58 percent) than it is to understand their car insurance policy (42 percent).

Can I Take My Policy For A Test Drive?
More people say it's easier to shop for a new car than it is to shop for car insurance (65 percent versus 35 percent, respectively).

EZ Filing
People think it's easier to file income taxes (68 percent) than it is to buy a new auto insurance policy (51 percent).

Technological Advances That Make People's Lives Easier
  1. Internet (96 percent)
  2. Desktop computer (92 percent)
  3. Cell phone (76 percent)
  4. Laptop computer (35 percent)
  5. Wireless e-mail device (25 percent)
  6. Electronic organizer (18 percent)*

*Gadget Guys
Men are two times more likely than women to say electronic organizers (e.g., PDAs) make life easier (24 percent versus 12 percent).

Technology Can't Do It All
People say technology makes their professional/work life easier (54 percent), but their workload makes it harder (64 percent).

The Digital Revolution Helps — To A Point
Of people who say the Internet and desktop computers make life easier, more than half (58 percent, respectively) still say their professional/work life is getting harder. Both groups agreed that workload and increased competition makes it so.

Ties That Bind
Having friends and family close by makes personal/family life easier (74 percent), but coordinating schedules makes it harder (69 percent).

Talk Is Cheap
A whopping 71 percent of people who say cell phones make life easier say that coordinating schedules makes their personal life harder.

Thanks, Boss!
People who say their professional/work life is getting easier say the top two reasons are technology (54 percent) and their relationship with their boss (41 percent).

Family, Friends and Gadgets
Of those who say their personal/family life is getting easier, the top two reasons are family and friends being close by (74 percent) and technology (29 percent).

"Significant" Help
Many people say their significant other makes life easier for them (45 percent), but they say their children make life harder (17 percent).

Father Knows Best
Single respondents are nearly five times more likely than married respondents to say their parents make life easier (24 percent versus 5 percent).

Me, Myself And I
When given the chance to write in their own answer, some say they make their own lives easier ("Myself"). Others say politicians and the government make their lives harder.

Family Ties
People are four times more likely to say it's easier to spend time with family members than work colleagues (80 percent versus 20 percent).

Love The One You're With
Whether life or work is getting easier depends on the people you're with. People who say it's easier to spend time with work colleagues are most likely to say their professional/work life is easier than personal/family life (44 percent versus 35 percent). People who say it's easier to spend time with family members are most likely to say their personal/family life is easier than professional/work life (70 percent versus 41 percent).

That Special Someone Can Only Do So Much
Of people who say their significant other makes life easier, 30 percent say their personal/family life is getting harder.

Bundle Of Joy?
Of people who say their children make life harder, only 22 percent say life is getting easier. The majority (78 percent) say life is harder.

Top Five Tools That Make Insurance Easier
  1. Advice on which coverage options best suit your needs (40 percent)
  2. Ability to compare rates of different companies (36 percent)
  3. 24/7 availability of auto insurance representatives (29 percent)
  4. Assistance with managing vehicle repairs following an accident (27 percent)
  5. Online shopping (26 percent)

Too Much Geek Lingo
When asked why they think auto insurance is difficult to understand , the largest percentage of people say "it's too confusing — only a geek would understand" (40 percent). Others say it's difficult because they've got "too much going on" in their life to pay much attention (29 percent) and their "policy is too long" (24 percent).

Busy And Confused
Younger respondents (aged 18 to 24) say insurance is difficult to understand because they have "too much going on" in their life to pay much attention (52 percent), while older respondents (65 and older) say it's just "too confusing" (51 percent).

Patience Is A Virtue
Of those who think filing a car insurance claim is difficult, 36 percent say it's because "you need the patience of a saint." Other reasons include not knowing "the first thing about managing car repairs after an accident" (27 percent) and that "it takes too much time" (24 percent).

Reasons Why People Think Shopping for Auto Insurance is Difficult
  1. Information overload, too much information on the Internet to sift through (35 percent)
  2. I don't know what I want or need (31 percent)
  3. Even if I do reach someone "live," I can't understand the lingo (12 percent)
  4. Insurance Web sites are too difficult to navigate (11 percent)
  5. It's next to impossible to reach anyone "live" at an insurance company (11 percent)

Too Much Information — Or Not Enough
"Information overload" is the number one reason men say shopping for auto insurance is difficult, while women say it's that they don't know what they want or need (37 percent, respectively).

Reasons People Don't Use Insurance-Related Tools/Services
  1. Information overload, too much information on the Internet to sift through (20 percent)
  2. Too many insurance companies out there to compare rates effectively (17 percent)
  3. Don't have the time (15 percent)
  4. Didn't know certain services were available (14 percent)

Write-in answers for why people don't use insurance-related tools or services include: preferring to stay with the same carrier regardless of rate; and being too lazy to research/make a switch.

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Related Information

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Hear what Toby Alfred, experience manager for Progressive Direct has to say about:

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